PREVIEW
From the archive · A.G.
Andrea Giraldo
REC · A.CAM SC 01 · TK 04 · 24 FPS 4.81°N 75.69°W Pereira → 34.06°N 118.44°W Los Angeles 50MM · ƒ/1.8 · ISO 800
Los Angeles, CA From Pereira, Colombia ES / EN / FR Portfolio, 2026

Andrea
Giraldo.

Content strategy by day. Films, print, and a documentary channel the rest of the time.

Marketing and content strategist. Creative producer. I run marketing for the UCLA Dashew Center and make films, print, and video work on my own time. B.A. World Arts and Cultures, UCLA, class of 2027.

Scroll, or use the timeline below ↓

Raised in Pereira, based in Los Angeles. Every number on this page has a story, and I can tell you each one.

Pereira ↔ Los Angeles
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TC 00:00 · Cold open
VID-GLOBAL-01 · Intro film · Vertical · In production
Cut to:
TC 00:01 · Case studies
01 UCLA Dashew Center Email · Social · Video
27,000+ subscribers 02 SMC International Education Social · Events
65% growth 03 The Unheard Chronicle YouTube · Podcast
Relaunching 2026
TC 00:02 · Projects
04 Spec & Concept Work Campaigns · Key Art · Identity 05 Print Design Magazine · Guidelines 06 Video & Film 3 Films · Photography
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TC 00:03 · The record
0%Instagram engagement growthUCLA Dashew Center, July 2025 to June 2026
0+Emails delivered47 campaigns, 2x the higher-ed open rate
0%Sign-up conversionOn the newsletter sign-up page I designed
0%Welcome series open rateFive emails for new students
0K+TikTok followersGrown during the pandemic
0%Engagement growth at SMCFirst marketing role
Download my resume (PDF) ↓ Updated July 2026
Original version ES

Native. Pereira, Colombia.

Also available in EN

Fluent. Work, school, and everything on this site.

Also available in FR

Fluent. Educated in French since childhood.

No subtitles needed.

TC 00:04 · Writing I write, too. Mostly about home and this city. → TC 00:05 · Contact Roll credits →
© 2026 Andrea Giraldo. All rights reserved.
→
Full-length newsletter
REC · {{ c.slate }} PORTFOLIO 2026 · ES / EN / FR
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Andrea working an IEC event
Working an IEC event
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Sc. 3 · Strategy
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Sc. 4 · Selected work
Student interview filmReel · international students at a Dashew event, on their favorite UCLA memory
Event promo filmReel · Harry Potter themed mini film, written, shot, and edited
Trend-based brand videoReel · Gen Z intern format, featuring the Dashew team
Dashew event photography Dashew event photography Dashew event photography Dashew event photography Dashew event photography
Selected event photography, 2025 to 2026 programming cycle, shot for email, social, and Envelope Magazine
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Newsletter systemThe Post · Weekly Wrap, two sections of each
10 study spots on campusVertical video · lifestyle montage, native to the platform
Interview montageVertical video · favorite semester moments, answers and imagery cut together
Free Scantron skitVertical video · a 007-themed comedy skit promoting a free student resource, Scantrons at the Cayton Center
"The Diamond Ring SCAM That CHANGED HISTORY"Full episode · researched, written, narrated, and edited solo
The Unheard Chronicle relaunch concept poster
Relaunch concept posterCase-file aesthetic, wordmark, topic index
The Unheard Chronicle identity in use on YouTube
The identity in use on YouTube
Sc. 5 · Results
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Also at SMC: Peer Navigators, writing newsletters for incoming students and supporting a 70-student cohort. Director of Activities, student government: $60,000 in event funding across 80+ clubs.
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REC · {{ pr.slate }} PORTFOLIO 2026 · ES / EN / FR
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Download the Guidelines Book (PDF) ↓
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Writing

Personal essays.

Four essays. The one in Spanish keeps its English translation beside it, because that is how I think anyway.

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ESPAÑOL / ORIGINAL

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ENGLISH / TRANSLATION

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← All essays
Fin · Contact

Roll
credits.

Andreagiraldo@ucla.edu Andreagiraldomt@gmail.com
LinkedIn TikTok Instagram
The Unheard Chronicle
Download my resume (PDF) ↓ Updated July 2026
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Write to me
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